The Beauty Agent is run by Jo Lavelle, Beauty Editor with the ‘Nows’ (GALWAYnow, LIMERICKnow, CORKnow Magazines).

“I set up The Beauty Agent because I’ve always believed that with professional guidance, the right tools, a little time and effort and some insider info, every woman can look like they’ve just stepped out of a salon every morning.

“Each and every woman has the potential to look amazing every day. Ever wonder why celebs and models look fabulous every time they’re photographed? They’re using the insider tricks their stylists have taught them to recreate. Knowing how to best work with what you have, such as turning that kink in your hair into a glamorous wave, or working that smoky look to give you the sexiest look in the room, makes all the difference between ordinary and amazing.